Public Relations & Content Services

Combining Strategy, Meaningful Messages and Flawless Execution

SVM’s approach to public relations is grounded in several key principles:

  • Development of compelling messages that resonate with key stakeholders
  • Identify and pursue a broad range of opportunities with a comprehensive, strategic approach to drive an increase in overall awareness and perceived value through positive media coverage, social media engagement, improved organic search engine rankings and a healthier digital presence
  • Cultivating a team relationship with clients
  • Involvement of Senior PR executive in every account on a day-to-day basis
  • Strong execution of ongoing programs

SVM provides ongoing public relations account management and consultation on appropriate programs, campaigns, strategies and tactics. Specifically, this includes:

PR & Content Planning

  • Communications Planning
  • Strategic Planning
  • Positioning/Messaging Workshops
  • Message Development
  • Media Training
  • Media Research and Planning
  • Social Media Program Planning
  • Market Research
  • Trend Analysis & Alignment
  • Crisis Communications
  • Competitive Audits
  • Media & Analyst Audits
  • Audience Analysis/Segmentation

PR & Content Activities

  • Editorial, Analyst & Blogger Relations
  • Partner Press & Community Relations
  • Company & Product Launches
  • Press Release Distribution & Optimization
  • Bylined, Feature and Technical Articles
  • Case Studies
  • White Papers
  • Infographics
  • Editorial Development
  • Article Writing
  • Company Social Media Development/Optimization/Maintenance
  • Executive Social Media Development/Optimization/Maintenance
  • Blog Creation/Maintenance
  • Email Newsletter Creation/Maintenance
  • Press & Analyst Tours
  • Product Reviews
  • Executive Interviews
  • Speaker Bureaus
  • Audience Acquisition
  • Speech/Script Writing
  • Awards and Speaking Proposals
  • Photo Opportunities
  • Special Event Support

Additional Services

SVM provides full-service advertising, simple web site development, direct mail, email marketing, and marketing communications services to clients who are attracted to the advantages of building an integrated marketing communications program with one partner.

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