The SVM Model

Not too big. Not too small. Purpose-built for maximum results.

SVM is designed for today’s dynamic media environment. Our model delivers smart, scalable programs that amplify your digital presence, align your messaging with market momentum, and position your brand at the center of industry conversations.

We build visibility, relevance and value by delivering standout content tied to timely trends, turning your subject matter experts into recognized thought leaders, and ensuring your brand shows up where it matters across media coverage, social platforms, awards, speaking engagements, and more. Our experienced team integrates seamlessly to provide immediate value and long-term strategic impact.

We know it takes more than press releases to become a category leader, so we roll up our sleeves and get to work from day one. Depending on your goals, our senior team will craft a tailored mix of services, including:

Ongoing strategy development and planning to align your unique value with market opportunities. We customize programs, campaigns, and initiatives that support your growth trajectory.

We proactively build relationships with the right editors, journalists, and analysts to secure impactful coverage that elevates your company and executive voices.

We manage your press release program end-to-end: developing strategy, drafting, coordinating approvals, and distributing via newswires and personalized media outreach.

Our team actively monitors industry news and social media to uncover timely topics and emerging trends, fueling proactive pitch development.

We pitch and ghostwrite insightful, trend-forward articles under your executives’ bylines—amplifying credibility and driving thought leadership.

We interview your customers and partners to craft compelling case studies and success stories, which we use across media pitching and digital channels.

From blogs, to LinkedIn articles, to infographics, to website content, eBooks, and more we identify relevant topics, conduct executive interviews, and craft original content that supports thought leadership, SEO, and shareability.

SVM will suggest and develop timely topics that are relevant to reinforce desired messaging and positioning in the market. We’ll handle industry trend research, executive interviews, and writing and use the content generated for thought leadership, social media promotion, enhancing SEO, etc.

Based on interest, we will research and monitor relevant conferences, submitting key executives as proposed speakers.

We identify and prepare submissions for prestigious national industry awards that validate your impact and leadership.

We will actively work with your partners to enhance your presence in their PR efforts and look for opportunities to leverage your combined efforts in ours.

We manage PR around major events, including media/analyst briefings, pre- and post-show campaigns, and content promotion.

We prepare your spokespeople with tailored briefing books before interviews and provide post-briefing feedback and follow-up coordination.

We extend the reach of PR wins on your social channels, recommend executive posts, and create shareable content tied to your ongoing campaigns.

With CMS access, we post press releases, coverage wins, and key updates directly to your website to keep your newsroom fresh and relevant.

We design graphics and visual assets that enhance PR impact—packaging wins, events, research, and evergreen content for web and social use. We also have a full design services group for branding and other needs.

We apply organic SEO best practices across content and PR activities.

We lead bi-weekly status calls and provide consistent reporting, planning calendars, and quarterly recaps documenting progress, coverage, and key metrics.

Working with SVM is refreshingly simple.

You get access to all of our services through a monthly retainer with a set number of planned hours (we’re not obsessed with timesheets – you will not get any overage bills for extra time spent), and a one-page contract with a manageable, agreed-upon wind-down period if you are not happy.