AI Visibility, GEO and AEO
Buyers now ask ChatGPT, Claude, Gemini and Perplexity who does what you do — and act on the answer. We work on how your company is discovered, described and cited in those answers, as one part of the same program that handles your media relations and content.
What this is
Generative engine optimization (GEO) and answer engine optimization (AEO): AI visibility analysis, brand and competitor tracking across AI platforms, authority and content recommendations, and ongoing measurement.
The goal is that when a prospect researches your category through an AI system, your company is retrieved, described accurately, and ideally cited — rather than absent from an answer that names three competitors.
How it actually works
AI systems don’t rank pages the way a search engine does. They retrieve and synthesize, and they lean heavily on sources they treat as credible — trade press, analyst write-ups, directories, peer discussion. Which means the companies that appear in AI answers are largely the companies that credible third parties already discuss.
That’s why we don’t sell this as a standalone product. Getting cited in an AI answer is downstream of earned media, corroborated claims and content specific enough to extract. The technical work matters — structure, schema, clean extractable copy — but on its own it moves very little.
| What we do | Why it matters |
|---|---|
| AI visibility analysis across ChatGPT, Claude, Gemini, Perplexity and Google’s AI surfaces | Establishes where you actually appear today, and on which questions, instead of guessing |
| Brand and competitor tracking | Shows who is being recommended instead of you, and what those answers are built from |
| Authority and content recommendations | Identifies the corroboration and content gaps that keep you out of answers |
| Ongoing measurement | Tracks change over time rather than reporting a one-off snapshot |
AI for your marketing team
Separately from visibility, we help marketing teams use AI in practical ways: AI strategy, use-case identification, AI-assisted research, conversation mining, content repurposing workflows, media intelligence, audience research, personalization support and workflow optimization — with human oversight kept in place.
Questions we get asked
Is this the same as SEO?
Related but not identical. SEO optimizes for ranked results; GEO and AEO deal with systems that retrieve and summarize. The technical hygiene overlaps, the credibility requirement is heavier, and the measurement is different. We run both together — see marketing services.
Can you guarantee we’ll show up in ChatGPT?
No, and nobody can. AI answers are assembled from sources we don’t control and change between runs. What we can do is measure where you stand, identify why you’re being left out, and work on the things that demonstrably influence it.
Do we need this if our PR is already working?
Strong PR is the foundation, so you’re better placed than most. The gap is usually that credible coverage exists but isn’t connected to the pages and claims an AI system can retrieve and verify.
Is SVM a GEO agency?
No. SVM is a B2B public relations and marketing agency that includes AI visibility in an integrated program. If you want a standalone GEO vendor with a proprietary scoring methodology, that’s a different kind of firm. What we offer is established media relations practice with AI visibility attached to the same retainer.
