Upfront / coverage
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Millions of cancer screenings were missed during the pandemic, and many were never made up. Health systems need ways to bring those patients back.
SVM worked with a Fierce Healthcare reporter to highlight Upfront Healthcare’s work with OSF HealthCare, which reached Medicaid and general patient populations to schedule breast cancer screenings and close care gaps. The article, on how health systems use patient engagement tools to close cancer screening gaps, emphasized Upfront’s personalized, omnichannel outreach.
Upfront promoted the coverage through LinkedIn, newsletters, prospect emails, and its website.
The media coverage and podcasts were further amplified via:
- LinkedIn Posts
- Newsletters
- Emails to prospects
- Website
