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Social Engagement
About
| Pear Suite supports community health workers who serve Medicaid members. When it partnered with Instacart Health to address food insecurity, the goal was to raise awareness of community health worker services and food-as-medicine resources in a crowded health tech news cycle.
SVM ran the earned media campaign in September 2025, combining targeted embargoes with proactive outreach to healthcare trade and national press. The announcement, “Pear Suite, Instacart Partner to Address Food Insecurity for Medicaid Members,” was covered by MSN, Fierce Healthcare, MobiHealthNews, HIT Consultant, and Healthcare IT Today, and drew additional social media engagement from publications. The result was national and top-tier healthcare trade visibility for a story connecting food access to Medicaid care delivery. |
