Bradford Labs / thought leadership
Personal Care Magazine article
Linkedin post
About
| Bradford Labs is a personal care contract manufacturer. For a contract manufacturer, credibility with brand owners depends on showing category expertise before the first sales call, and solid hair care is one of the categories brands are watching most closely.
In close collaboration with Bradford’s executives, SVM developed and placed a feature article in the September 2026 issue of Personal Care Magazine. The piece explains the growing popularity of solid hair care products, from their suitability and economics to their cleansing benefits, and positions Bradford’s leaders as experts on how the category has evolved and what’s trending next. SVM then put the article to work. Bradford’s sales team used it, it was promoted on LinkedIn, and it was published on the company website. The result was a few immediate, relevant sales conversations. |
