Cortland Biomedical / campaign
About
Transcatheter valve replacement devices depend on high-performance materials, and the engineers designing them need to know what biomedical textiles can do. Cortland Biomedical needed to reach that audience in its own technical terms.
After interviewing Cortland’s engineers, SVM developed a content campaign explaining how biomedical textiles benefit transcatheter aortic, tricuspid, and mitral valve replacement (TAVR, TTVR, and TMVR) and their delivery systems. The program included website and blog content, a downloadable overview, “Engineering Performance: Biomedical Textiles for Valve Replacement and Delivery Systems,” an email campaign, and social posts for each valve therapy.
The campaign produced qualified leads and strong search engine rankings for Cortland’s valve therapy content.
