At SVM, we know that the most compelling healthcare stories start with a problem that needs solving. How do we bring primary care to more children? Speed time to diagnosis? Help patients maintain coverage? In Q3, we helped bring our clients’ expertise to these questions through industry recognition, milestone reporting, and insights published in business and healthcare outlets.
Below are some of the highlights from July – September 2026:
SVM Leverages New Medicaid Work Rule to Land Medical Economics Interview for Pear Suite
With new Medicaid work and income-documentation requirements taking effect in 2027, SVM saw an opportunity to position Pear Suite CEO Colby R. Takeda as an expert on the subject. In a wide-ranging interview with Medical Economics, Takeda explained how community health workers can help patients navigate coverage requirements and stay connected to care. The coverage positioned Pear Suite at the forefront of the conversation about the transition to the new Medicaid model.
Care Eleven CEO Named a Health Care Hero
When New Orleans CityBusiness named Care Eleven School Health founder and CEO Stephen T. Jones, MD, MBA, a 2026 Health Care Hero, it put a spotlight on the company’s model for bringing primary care directly into schools. SVM laid the groundwork for the award by raising Care Eleven’s visibility in the region by conducting ongoing media outreach and securing strategic editorial coverage.
Baylor Genetics Uses Fast Company Article to Address the Complexities of Rare Disease Diagnostics
For families seeking a rare disease diagnosis, the value of innovation comes down to whether it helps deliver answers and guide care. SVM worked with Kengo Takishima, CEO of Baylor Genetics, to make this technical subject comprehensible and relevant for a business audience in a Fast Company Impact Council article, which raised visibility for the company and its leader. Takishima’s article explored why the future of rare disease diagnostics depends on how effectively different technologies work together.
ViewsML’s Approach to Virtual Biomarker Staining Showcased in GenomeWeb
SVM used ViewsML’s launch announcement to land an interview for co-founder and CEO Kenneth To in GenomeWeb to discuss how artificial intelligence is bringing new power to traditional pathology. The resulting article provides an in-depth look at the rapidly evolving industry landscape, including an extensive overview of ViewsML’s virtual biomarker stains. The coverage positioned ViewsML as an innovator in the field.
HIMSS TV Interviews Health Catalyst CEO About the Challenges for Hospital CEOs and CFOs
Leveraging its long-standing relationship with HIMSS TV’s Susan Morse, SVM coordinated an interview for then- about why the standard financial playbook no longer works for hospitals and what leaders must do next. From the growing role of ambulatory care to the promise of agentic AI, Albert explained why the future belongs to health systems that can make faster, more confident decisions across cost management, clinical performance, and growth. The interview solidified Health Catalyst’s position as a credible resource with a deep understanding of the industry’s pain points.
Nelipak’s Annual Sustainability Report Generates Coverage in Leading Industry Publication
A sustainability report becomes more relevant to people when it shows how long-term commitments are changing products and business practices. That was the opportunity in Nelipak Healthcare Packaging’s 2025 Sustainability Report, which documented progress against its goals and highlighted product innovations for customers. Created by the client, then shared with us to raise awareness, SVM drafted a press release and secured coverage of the report in Sustainable Packaging News, which brought those details to packaging professionals who can use them to assess suppliers and inform their own sustainability decisions.
HURC Addresses the Healthcare Financial Management Association
Health systems need evidence that their growing technology investments are delivering value.
SVM arranged for Kevin Coloton, CEO of HURC Healthcare Solutions, to address this issue with Paul Barr of the Healthcare Financial Management Association. In the interview, Coloton detailed how HURC’s tech-enabled model is helping hospitals today optimize utilization review, clinical documentation, and medical coding operations to increase net patient revenue, demonstrating his expertise and providing finance leaders with concrete advice on how to evaluate whether a technology investment is delivering.
SVM Secures Becker’s Award for Arbital Health
As a result of SVM’s nomination, Arbital Health’s Netanel Lederer, director of actuarial services, was named one of Becker’s Healthcare’s 2026 “Health IT & Revenue Cycle Up-and-Comers,” in recognition of his contributions in a field central to healthcare performance. Arbital Health pairs actuarial expertise with an AI-enabled platform that brings fragmented data together and helps teams monitor contract performance. Lederer’s recognition put a face to the actuarial work that makes those capabilities useful in practice.
Across all these recent achievements, the communications opportunity was clear: connect expertise to the challenges audiences are seeking to solve. That is the work we do with our clients, identifying what matters, making its significance clear, and bringing it to the people who can benefit from hearing it.
