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Public Relations Public Relations: Combining Strategy, Meaningful Messages and Flawless Execution

SVM’s approach to public relations is grounded in several key principles:
  • Senior PR executive involvement in every account on a day-to-day basis
  • Development of key compelling messages
  • Comprehensive, strategic approach to identifying and pursuing a broad range of opportunities
  • Development of a team relationship with clients
  • Strong execution of ongoing programs
SVM provides ongoing public relations account management and consultation on appropriate programs, campaigns, strategies and tactics. Specifically, this includes:

PR Planning
Communications Planning
Strategic Planning
Positioning/Messaging Workshops
Message Development
Media Training
Media Research and Planning
Social Media Program Planning
Market Research
Trend Analysis
Crisis Communications
Competitive Audits
Media & Analyst Audits
Audience Analysis/Segmentation

PR Activities
Analyst Relations
Editorial Relations
Blogger Relations
Product Launches
Product Reviews
Company Launches
News Announcements
Social Media Releases
Press & Analyst Tours
Case Histories
Bylined Articles
Feature Articles
Technical Articles
Facebook Page Development/Maintenance
Twitter Account Development/Maintenance
Application Releases
Press Release Optimization
Blog Creation/Maintenance
Executive Interviews
Speaker Bureaus
Audience Acquisition
Speech/Script Writing
Partner Press Relations
Email Newsletters
Awards
White Papers
Photo Opportunities
PR Merchandising
Special Events
Community Relations

Additional Services
SVM provides full-service advertising, web site development, direct mail, email marketing, and marketing communications services to clients who are attracted to the advantages of building an integrated marketing communications program with one partner.